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Private Policy | WhiteWood Decorative Wooden Products

Private Policy

Hup Heng Woodworks (“HupHeng”, “we”, “our”, “us”) and its subsidiary companies respect the privacy rights of its online visitors (“you”, “your”, “yours”) and recognise the importance of protecting the information collected about them. At HupHeng, we want you to have an enjoyable shopping experience. And while it is necessary for us to collect certain personal information, we are committed to protecting the privacy of our visitors (the “Site). By visiting huphengwoodworks.com.sg, or providing your information to us, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions. This Privacy Policy applies to the Site only. This Privacy Policy does not apply to other web sites to which we link. You agree that your use of the Site signifies your assent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

– What personal information do we collect from you?

– What are Cookies and how do we use them?

– How will we use your information?

– How you can access and update your personal information and preferences

– How we protect your personal information

– Children’s privacy and parental controls

– Privacy Policy updates

– Where can you ask questions or file complaints?

What personal information do we collect from you?

In order to access this Site in full, you must first complete the registration process. During the registration process, we collect personal information such as your name and email address. Once you complete and submit your registration, you have opted in to receive email communication from us.

We also collect personal information when you choose to use certain other features of the Site, such as making purchases or electing to receive text messages about upcoming events or promotions. When you choose to use these additional features, we require you to provide additional personal information such as your phone number, billing and shipping addresses and credit card information, and we may request additional personal information such as your shopping preferences and demographics.

Saved credit card information will never be shared with third parties and will only be used to process your order, using our payment partner’s systems. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

Any personal information you provide to us is maintained on secure servers and our internal systems.

What are Cookies and how do we use them?

A cookie is a piece of information that is stored on your computer’s hard drive by your web browser which tracks your movements within websites. Our site uses cookies to keep track of how often you visit our site, the contents of your shopping cart, previous purchases and to deliver content specific to your interests. Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance.

If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org

How will we use your information?

We will not share or disclose your information to anyone except as described in this Privacy Policy.

HupHeng uses personally identifiable information in order to give you a more personalised and enjoyable shopping experience. We use your personal information to support and enhance your use of the Site and its features, including without limitation: processing your order; payments; delivering your order; providing customer service; managing your account; and otherwise supporting your use of the Site.

We may also track your past purchases to provide you with a personalised profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information, but only ever in accordance with your preferences.

We may also share personally identifiable or other information with our parent, subsidiaries, divisions, and affiliates.

We do collate statistical information about site traffic, sales and other commercial information which we may pass on to trusted third parties but these statistics do not include any information, which can identify you personally. We see this as a value-added service helping you to find useful products or services.

We may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors’ needs.

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganisation, stock sale or other change in control.

We reserve the right to disclose information in order to comply with a subpoena, court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, believe it is necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk reduction.

If you use a bulletin board, chat room or any other publicly accessible area of the Site, you should be aware that any personally identifiable information you submit there could be read, collected or used by any person for any purpose. We are not responsible for the personally identifiable or other information you choose to submit in these forums.

You will receive notice when your personally identifiable information might be provided to any third party for any reason other than as set forth in this Privacy Policy, and you will have an opportunity to request that we not share such information.

When you register, you will be automatically added to our email list to receive marketing or promotional information from us. This information includes:

Email alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. Such alerts may include marketing information about HupHeng, our subsidiaries or selected business partners.
Direct mail alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. Such alerts may include marketing information about HupHeng, our subsidiaries or selected business partners.

At all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed, if you change your mind. Any email we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailshot.

How you can access and update your personal information and preferences

If you are a registered user, you may access and update your registration information at the User Account section of the Site.

Information may be changed online within the User Account, Shipping Details, and My Email Preferences. You can change or delete saved credit/debit card details each time you make a purchase. You will also be able to delete saved credit/debit card details by adding or editing a shipping/billing address. If you change your billing or shipping address while your order is still being processed, the order will be re-processed through security validation checks.

If you prefer, you may contact us by email at customercare@huphengwoodworks.com.sg and we will amend your personal details.

How we protect your personal information

We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with.

When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption, which encrypts your information before it is sent to us to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners’ to whom we transfer any data will provide sufficient protection of that personal information.

While we implement the above security measures on this site, you should be aware that 100% security is not always possible.

Children’s privacy and parental controls

We do not solicit any personal information from children. If you are not 18 years or older, you are not authorised to use the Site.

Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.

Privacy Policy updates

HupHeng reserves the right to update this Privacy Policy at any time. Users are advised to periodically visit this page to keep themselves aware about latest updates. Your continued use of the Site indicates your assent to the Privacy Policy as posted.

Where can you ask questions or file complaints?

Your confidence in the huphengwoodworks.com.sg shopping experience is our highest priority. If you have any concerns about privacy and security that have not been answered in the above policy, please feel free to contact us using the Contact Us section of the Site or by sending an email to customercare@huphengwoodworks.com.sg and we’ll do our best to answer your questions and put your mind at ease.